Taylor Swift is the most influential voice in music. Could it be the same in politics?


Taylor Swift is one of the most popular artists of all time — and now speculation abounds about whether she will try to use her pop star status to try to influence the 2024 election by endorsing Joe Biden — harnessing the power of her millions of Swifties to influence the outcome.

All this while baseless right-wing conspiracies swirl claiming that Swift and her boyfriend, Kansas City Chiefs star Travis Kelce, She is also part of the psyop plot to prepare for the Super Bowl.

Former Republican Party presidential candidate Vivek Ramaswamy Implied in a post on X That their high-profile romance is an evil invention.

Photo: Taylor Swift performing on stage during "Taylor Swift |  Tour of the ages" At MetLife Stadium, May 27, 2023 in East Rutherford, New Jersey.

Taylor Swift performs on stage during “Taylor Swift | The Eras Tour” at MetLife Stadium, on May 27, 2023 in East Rutherford, New Jersey.

Kevin Mazur/tas23/Getty Images for TAS Rights Management

“I wonder who will win the Super Bowl next month,” Ramaswamy wrote. “And I wonder if there’s a big presidential endorsement coming from an artificially culturally boosted couple this fall. Just some wild speculation here, let’s see how this plays out over the next eight months.”

Other individuals considering MAGA can’t seem to “get rid of it.”

Mike Crespi, Rumble host and Trump supporter, Written on X That “the NFL is fully stocked to favor the Kansas City Chiefs, Taylor Swift, and Mr. Pfizer (referring to vaccine supporter Kelsey). All to spread Democratic propaganda.” He went on to predict that Swift “will come out at the halftime show and ‘endorse’ Joe Biden with Kelsey at midfield. It’s all been a process since day one.”

Photo: Travis Kelce of the Kansas City Chiefs celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game in Baltimore, Maryland, January 28, 2024.

Travis Kelce of the Kansas City Chiefs celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game in Baltimore, Maryland, January 28, 2024.

Patrick Smith/Getty Images

Liz Cheney, a former Republican congresswoman and foe of Donald Trump, responded to the MAGA crowd in a post on X on Wednesday, calling Swift “National treasure.”

Talk about “bad blood,” Swift might say.

Swift’s dominance of popular culture is indisputable: she has 279 million followers on Instagram; Her ongoing “Eras” tour culminated with Highest profitable round ever In December, it earned $1.04 billion in just nine months; She was named TIME Magazine’s Person of the Year for 2023.

It’s no surprise that her die-hard fans — “Swifties” as she calls them — have come to her defense. This wouldn’t be the first time her fans have rallied.

Recently, in support of Swift’s friend, Her fans helped increase sales of Kelsey’s No. 87 jersey by 400%..

But the most notable, politically speaking, is her Instagram post from last year in which she urged her fans to register to vote. This led to an increase in registrations of more than 35,000 and record-breaking traffic on Vote.org, the group’s CEO said.

Photo: Fans enjoy Taylor Swift's performance during the Eras Tour at SoFi Stadium in Inglewood, California, August 7, 2023.

Fans enjoy Taylor Swift’s performance during the Eras Tour at SoFi Stadium in Inglewood, California, August 7, 2023.

Allen J. Chapin/Los Angeles Times via Getty Images, FILE

The question now: Can her mobilization of loyal fans translate into a strong voting bloc in 2024?

Will Swift’s endorsement matter?

Swift has not yet endorsed anyone in the 2024 presidential race after backing Biden in 2020.

A Biden campaign spokesman declined to comment on the president’s record of seeking Swift’s endorsement, but said the campaign expects its focus on big-name surrogates to increase in earnest as Election Day approaches.

Dean Lacey, a professor of government at Dartmouth College, told ABC News that celebrity endorsements typically don’t have much impact when it comes to changing minds.

“Believe it or not, most people’s political views precede their celebrity preferences,” Lacey said. “So we don’t see a lot of celebrities convincing people to switch from Democrats to Republicans or vice versa.”

Still, Swift could ask her fans to get out and vote — and perhaps make a key difference — in the expected close election, said Jana Morgan, a political science professor at the University of Tennessee and a visiting fellow at the Kellogg Institute of Politics at Notre Dame. International studies.

“We know that celebrities can influence their supporters to engage politically in a way they might not otherwise or to mobilize people who may not be politically engaged,” Morgan said. “But when the person he admires the most says something about being interested in politics, he might get engaged.”

Swift’s endorsement hasn’t always translated into success. The pop star supported Phil Bredesen, the Democratic candidate for Senate in Tennessee in 2018, but he lost to the current Republican candidate, Marsha Blackburn.

Morgan attributes this more to Tennessee’s ruby-red state than to any limits to Swift’s influence.

Celebrity endorsements have moved the needle in the past. For example, Oprah Winfrey’s endorsement of then-candidate Barack Obama in 2008, by some estimates, netted him as much as Million votes in primaries and caucuses.

Photo: Oprah Winfrey (center) joins presidential candidate Barack Obama (right) and his wife Michelle Obama on stage during a rally held at Verizon Wireless Arena in Manchester, New Hampshire on December 9, 2007 in New York City.

Oprah Winfrey (center) joins presidential candidate Barack Obama (right) and his wife Michelle Obama on stage during a rally held at Verizon Wireless Arena in Manchester, New Hampshire on December 9, 2007 in New York City.

Beauty Countess/WireImage/Getty Images, file

“There is some evidence that her support for him prompted people to participate in the primaries more and, in some cases, made them more likely to vote for Obama,” Morgan said. “So, as much as Taylor Swift might be willing to come out and put in a good word for Biden, I think it probably wouldn’t hurt the Biden campaign to engage with her,” he added.

Lacey said she was “in the same category as Oprah Winfrey” at the time. Lacey predicted that Swift is more popular now than when she endorsed Biden in 2020, given her continued touring and ability to appear in front of millions in unexpected places — such as NFL playoff games.

“It obviously also has an impact on football, a lot of people do 1706901219 “Chiefs fans,” Lacy said. “I have three daughters who are Swifties and we’re going to compete with the Chiefs in the Super Bowl, even though we used to live [near] San Francisco,” where the 49ers, their opponent, are based.

How can SWIFT affect voter turnout?

Taylor Swift’s fan base, who wear friendship bracelets, includes many who will be heading to the polls for the first time, a key demographic that presidential candidates will work to galvanize in 2024, experts said.

Biden and Trump — a potential 2024 showdown — competed for the youth vote in 2020. Voters under 30 may have helped put President Joe Biden over the top in 2020, and helped Democrats exceed widespread expectations in the 2022 midterm elections.

Photo: A Taylor Swift fan, friendship bracelet detail, attends the opening night theater screening of her film "Taylor Swift: Tour for the Ages"October 13, 2023 in Marina del Rey, California.

A Taylor Swift fan, decorated with a friendship bracelet, attends the opening night stage show of “Taylor Swift: The Eras Tour,” on October 13, 2023 in Marina del Rey, California.

Amanda Edwards/Getty Images, file

Morgan said Swift’s endorsement could generate first-time voters next November.

“Younger people who haven’t picked up the habit yet, you know, maybe they need a little bit of extra incentive, extra reasons, and they can form patterns early on in their voting history that can have long-term implications in terms of their likelihood to vote,” she said. “Demand.”

“So, to some extent, given the way Taylor Swift’s fan base is built, it’s likely that there will be a large number of first-time voters who are big Swifties. So that could influence their decision to get involved and vote if Taylor is really saying: “Hey, vote.”

Lacey said SWIFT can get young voters to the polls in a way that Biden cannot.

“Biden is in his eighties. He may not motivate young women to go out and vote. This may be enough to convince them that they should care,” he said.

He added, “Supporting it may move people from non-voters to voters.” “…This is an election that will again likely be decided by close votes and a few swing states. And there may be enough in a few swing states to make a difference.”

Voters of all ages seem to like Swift, perhaps more than other politicians. A national NBC News poll was conducted in November 2023 It found that 40% of registered voters said they had a favorable view of Swift – while 16% of respondents had an unfavorable opinion.

Swift received the highest favorability rating compared to other personalities and groups tested in the poll, which included Biden, Vice President Kamala Harris, House Speaker Mike Johnson, Trump, Florida Governor Ron DeSantis, and former UN Ambassador Nikki Haley.

According to the poll, Swift enjoyed greater support among Democrats than among Republicans. 53% of Democrats said they viewed Swift favorably, compared to 28% of Republicans who said they viewed her favorably.

‘Why does he have to be so mean?’

While influential right-wing voices spread baseless conspiracy theories, many Swifties may be echoing her words, “Why do you have to be so mean?”

These claims have been reinforced by Kelsey, as the face of a Pfizer ad campaign to promote Covid-19 vaccines, whom critics have dubbed “Mr. Pfizer”.

Swift, who has not commented publicly on the allegations, did not respond to ABC News’ request for comment.

Photo: Taylor Swift arrives at "Taylor Swift: Tour for the Ages" World premiere of the concert film at AMC The Grove in Los Angeles, on October 11, 2023.

Taylor Swift arrives for the world premiere of “Taylor Swift: The Eras Tour” at AMC The Grove in Los Angeles, on October 11, 2023.

Valerie Macon/AFP via Getty Images

Morgan said it’s unlikely Swift will make her endorsement during the Super Bowl.

“I think using a public platform like this to make an announcement definitely gets a lot of attention,” Morgan said. “I wonder if the backlash might have been greater if I used this kind of platform that maybe people don’t think of as a political space.”

Republican presidential candidate Nikki Haley shared her thoughts on the topic with CNN’s Jake Tapper on ThursdaySaying she “don’t know what the obsession” with Super Bowl conspiracies is.

“Taylor Swift is allowed to have a boyfriend. Taylor Swift is a good artist. I’ve taken my daughter to Taylor Swift concerts before. To have a conspiracy theory about all of this is weird,” Hailey said. “Nobody knows who you’re going to support, but I can’t believe this has crossed our national policy.”

Haley said there are more pressing problems in America than “Miss Americana.”

“The last thing I think we need to worry about is who is Taylor Swift dating and what conspiracy theory is going to make her endorse someone for president,” she said.

This article originally appeared on abcnews.go.com

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